Sephora began opening stores inside JCPenney in October 2006. Today, there are Sephora locations in over 574 JCPenney stores across the country. Utilizing a smaller footprint than a standard Sephora store, each one is located in the center of the JCPenney store and features the signature Sephora look and beauty assortment.
As the exclusive beauty offering in JCPenney, Sephora inside JCPenney features products from more than 200 beauty brands. These include color from NARS, Bare Escentuals, MAKE UP FOR EVER and Urban Decay; innovative skincare lines such as Peter Thomas Roth, Shiseido, Ole Henriksen, Murad and Philosophy; face & body tools from Clarisonic; and fragrance offerings from Dior, DKNY, Marc Jacobs and Dolce & Gabbana. Also featured is Sephora’s own collection of makeup, skincare, tools and accessories. Inside all Sephora inside JCPenney stores is the Beauty Studio, Sephora’s exclusive destination for free one-on-one beauty sessions with our experts.