Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing—as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. These are silent sports. None require an engine; rarely do they deliver the cheers of a crowd. In each, reward comes in the form of hard-won grace and moments of connection with nature.
Patagonia is located inside Jake's Toggery. In the summer of 2015, the first Jake’s Toggery store was launched in our home town of Dayton, Ohio. At that time, we knew very well what our fashion perspective was going to be - Classic. Southern. Style.