*Offer valid on 1st purchase only in US and Canada retail boutiques or online. Must meet $70 threshold on any full-size purchase excluding Lips and Masks Collection, taxes, shipping and sale items in order to be eligible for $20 off. Offer is not to be used with other discounts, special gifts or promotions. Not valid on prior purchases, gift sets, or Lip Care. One transaction per customer. Offer is not valid at wholesale partners. Offer is valid for 30 days only upon signing up.