From April 1- April 30, 2021, Aveda will donate $5.00 per Discovery Set or Shampure™ Shampoo Bar sold in all participating Aveda locations and online at aveda.com in select countries to charity: water to help provide clean, safe drinking water to people in developing countries, up to $400K donation total.

Aveda Plus Rewards  loyalty members will also be able to use their points to give water to one, or six people in a developing country.